Role: Game Designer
Game: Hitwicket – Multiplayer Cricket Strategy Game
Type: Early Game Progression System
Platform: Android / iOS
Team: Myself (Design), Product Manager, Data Analyst, Engineers
As we dug deeper into our retention numbers, it became clear that the first 7 days of a new user's experience weren’t strong enough. Players were dropping off before they truly experienced the fun of our game — building a team, chasing targets, or the excitement of a tight match finish. Our D7 retention was a little below are competitors, and the goal was to push this up by completely reimagining the early match experience.
What if we could craft a cinematic, curated match experience—not by hand, but through systems?
That led to the idea of building a modular, automated system that could generate over 150 PvE matches with:
Unique match dynamics
Tactical variation
Narrative drama
...and do it all at scale.
This became the Automated Levels System — a foundation for transforming early-game cricket into a memorable journey.